The website meetup.com, for instance, is a place where like-minded people who share hobbies can meet one another and plan to go out for dinner, game nights, sports, etc.Online dating websites also cater to the individual; besides the general sites for everyone like or okcupid.com, there are dating sites for specific religions, specific ages, gay/bisexual people, and the list goes on. OK Cupid is one of the most popular ones, and those who sign up through them can expect to provide extensive information about themselves in order to find their best match possible.That generated two independent sets of scores for each profile, one score for “the picture and the text together” and one for “the picture alone.” Here’s how they compare. Essentially, the text is less than 10% of what people think of you.worth that fabled thousand words, but your actual words are worth…almost nothing. We noticed recently that people didn’t like it when Facebook “experimented” with their news feed. But guess what, everybody: if you use the Internet, you’re the subject of hundreds of experiments at any given time, on every site. Here are a few of the more interesting experiments Ok Cupid has run.
All dating sites let users rate profiles, and Ok Cupid’s original system gave people two separate scales for judging each other, “personality” and “looks.” I found this old screenshot.
And though the data is noisier, this same “higher display means more success” pattern seems to hold when you look at contact information exchanges, too.
This got us worried — maybe our matching algorithm was just garbage and it’s only the power of suggestion that brings people together.
Of course, , we chose to celebrate the app’s release by removing all the pictures from Ok Cupid on launch day.
“Love Is Blind Day” on Ok Cupid — January 15, 2013.
The “loading” icon over the picture pretty much sums up our first four years. The two scores are within a half point of each other for 92% of the sample after just 25 votes (and that percentage approaches 100% as vote totals get higher).