"But if you promote it from your own Facebook page, your ads are likely to appear on friends' and family's pages," says James."We create a new Facebook page for each user, and have a specific methodology to target the ads from that page, so that you're not wasting leads on your relatives." The potential for Lovebook is vast, claims James.You want high quality images and movies showing women enjoying sexual climax, right?Orgasmaniacs gives you premiere quality photographs and movie footage of beautiful women having real orgasms. A hilarious addition to your printable pack, these witty and wonderful jokes will add a healthy dose of the haha’s—a crucial part of any date! We can’t get enough of this super-duper-squash and a visit to the pumpkin patch is number one on our list. From a bright and bold invite to a one-of-a-kind infographic, our printable pack will make for an Autumny date like no other! For an extra dose of awesome, whip out those Pumpkin Pun Cards!James, who has just graduated from university, had the idea for the business when a friend complained that he couldn't meet women through existing dating apps and online services."Marco couldn't work out why people weren't responding so we decided to help him out," he explains.
The average campaign generates at least 15 or 20 leads at the moment." It is impossible to protect an idea like Lovebook: users could take out paid ads on Facebook themselves and cut out the middle man.
"We have no overheads," says James, who is the sole full-time employee of the company.
"We just need a laptop and it's very easy to scale this type of business." "Facebook has 1.2bn users and while not all of those people are potential dates, it's safe to say the audience is much bigger than Tinder of Match.com," says James, who says he has always been seen as a "bit of a Cupid" in his friendship circle.
"We think it could be especially popular with people aged 40 and over, because they are already comfortable with Facebook," he says.
"They might not want to try a dating app, but something like this will feel more straightforward." However, the first-time entrepreneur admits that some people could find the Lovebook concept "creepy".