In 2015, our strategic insight leads with the truth that women want more than just to not be stereotyped. Our brand positioning, "Live out loud," focuses on personal empowerment by showing women as individuals and not as a monolith.
Our idea: show a woman "speed dating" with eligible bachelors—and get them in a 2015 Mustang to let the woman display her professional stunt driving skills.
It's a simple as selecting your city, choosing the event and location that best suits you and registering online. We think the best relationships are forged when we are comfortable, relaxed and free of pressure.
Preferring instead to think of the evening as a casual night out where one can truly be themselves.
If you're tired of online dating, exhausted by meeting someone only to discover they're nothing like their profile - we offer an alternative.Female drivers are outnumbering male drivers for the first time ever—and Millennial-generation female buyers are outpacing Millennial male buyers by 53 percent.The demographics of the automotive market are shifting faster than traditional marketing can keep pace.The goal is to find someone you would like to speak with further.Don't fret about figuring out if person is the before the date.
Gender representation in American advertising still tends to be flat and relies heavily on stereotypes: sexy young singles, housework-obsessed wives, harried mothers.