The majority of messages sent outside those age ranges are all about hook-ups,” he wrote.
He added that an estimated two per cent of male members had “started to use POF as more of a hook-up site mostly due to the casual nature of mobile phone use,” following the increasing popularity of smart phone apps among the site’s users.
With over 55 million members world-wide and some 24 million messages sent every day, Plenty of Fish’s free-to-use membership has made it the most popular internet dating website in the UK and the US since it was founded in 2003.
Mr Frind also recently boasted an estimated one million babies will have been born because of people connecting through his website.
Plenty of Fish also has led the pack on innovation for many years offering many options for communication to serve the varied interests of users.
One of theses features, Intimate Encounters (IE), was a subset of Plenty of Fish for those explicitly seeking sexual partners without having to shoulder the burden of a relationship.
I don't doubt Frind's altruistic intentions but it goes without saying that many advertisers, which are the bread and butter of their revenue stream, frown upon associating themselves with any shade of legal prostitution.
To make a dating site work, the site must first have viable options for people to date.
In the case of Intimate Encounters, Frind said, "There are 3.3 million people who use the site every day, of those there are only 6,041 single women looking for Intimate Encounters.
Due to the low barrier for entry this leads them to attract more casual daters.
However, it also allows them to focus on retention of customers rather than constantly having to attract new singles.
Instead, she was bombarded with sexually explicit photos and messages: “I used to get all sorts emailing me, asking to be my slave and asking for sex.