In order to make your own porno Pepper's Ghost, you'll need to shoot your subject from four different angles.
Not only was he expecting a record 25,000 attendees, but the Hard Rock had also built an entire new wing specifically for AVN's adult-novelty exhibitors.
To the right of the booth is a series of experiments from the Cam Soda labs.
The crown jewel, like some outsize precious stone, is an inverted, rotating glass pyramid that appears to have a tiny stripper trapped inside.
I was fully expecting an industry stuck in the past, but hoping for something more.
When I arrived, AVN CEO Tony Rios greeted me and quickly assured me that despite what I might have heard, the show was bigger and better than ever.
And like their mainstream counterparts, Cam Soda realizes iteration is key.